consumer motivations behind purchasing behavior is critical
to any effective marketing or communications strategy. The
Rickinson Group applies innovative research techniques that
garner valuable market intelligence so you can develop the
most effective positioning for your companies' product or
Without understanding consumer needs and expectations it is
relatively impossible to position products and services optimally.
One key element to an effective positioning strategy is to
promote the appropriate features and benefits to the appropriate
sophisticated analytical techniques or creative qualitative
tools, The Rickinson Group can identify niche and target
markets, and the key features and benefits desired by these
market segments. The end resultthe research findings
can be translated into effective positioning strategies.
An additional element of solid positioning is leveraging brand
equity. The Rickinson Group can help you identify your
brand's strengths and weaknesses and provide recommendations
on integrating those strengths into elements of your positioning
strategy. Recommendations are provided on countering any perceived
weaknesses in the brand.
We have the capabilities to both test and evaluate the effectiveness
of advertising in meeting communication objectives. Research
techniques are employed to evaluate your marketing message
on message comprehension, appeal and likeability, believability,
impact and persuasiveness. By identifying weak elements, it
is possible to utilize customer feedback to optimize communications.
The Rickinson Group for more information about marketing
and advertising communications.
Keymar, MD 21757
Phone: 301.845.0750 Fax: 301.845.0751
The Rickinson Group
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