Marketing ConsultingMarketing ConsultingThe Rickinson GroupThe Rickinson Group
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Customer Satisfaction

Knowing that it costs as much as three times more to attract new customers than to maintain existing customers, it is critical to ensure that your customers are satisfied with the products and services you provide.

Customer Satisfaction Research

We have extensive experience helping our clients understand and manage customer satisfaction. Our goal is to help our clients understand their customer's wants and needs, identify the key drivers of customer satisfaction, and measure company performance on critical service-quality attributes. Once this has been done, we work with our clients to identify internal process or service improvements and new products and services that enhance customer satisfaction, and, ultimately, lead to improved customer retention and loyalty.

Customer Satisfaction Model

Contact The Rickinson Group for more information about our Customer Satisfaction Management tools.

The Rickinson Group
Keymar, MD 21757
Phone: 301.845.0750 Fax: 301.845.0751

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The Rickinson Group
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