your research objectives are exploratory in natureto evaluate new ideas
or concepts, understand customer perceptions, values and unmet needs, or pinpoint
impediments to successqualitative research can help.
Traditionally, qualitative research has been viewed as a prelude to quantitative
research. At The Rickinson Group, we adhere to this belief, but we also
promote qualitative research as a valuable resource to answer the WHY of quantitative
qualitative experience spans both business-to-business and consumer audiences,
as well as internal company or organization audiences. The techniques we apply
provide targeted recruiting to help you identify and recruit
the right respondents. Our moderating is creative, energized,
and resourceful. We incorporate the use of brainstorming aids
and tools to help respondents visualize, communicate, and
capture ideas and concepts. These tools include mapping,
drawing, scaling, and association and ideation.
Comparative tools provide a unique set of exercises
to better understand the strengths and weaknesses of competitors.
Causation tools delve into the cause and effect of
participant decision-making processes.
us to see how we can customize a qualitative research
plan to meet your business objectives.
Keymar, MD 21757
Phone: 301.845.0750 Fax: 301.845.0751
The Rickinson Group
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