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Energy Segment Capabilities

At The Rickinson Group, we believe that the most effective strategies and tactics are developed based on sound market intelligence and insights. We have extensive market research experience, as well as an understanding of the unique challenges faced by organizations in the energy and energy services markets.

Customer Satisfaction ManagementThe energy segment continues to evolve. In this era of uncertainty and consolidation, it is more important than ever for providers of energy and related products and services to understand their customers, and to leverage the value of their brand. Whether you are seeking to enter new markets or to solidify your position in existing markets, to achieve your business objectives requires developing and implementing innovative, yet practical, business strategies and tactics.

Our experience encompasses product development, communications, customer satisfaction management, and public policy issues related to the energy and energy services market. Examples of projects we have done for our energy and energy services clients include:

A study among utility decision-makers regarding the image of
automated meter reading and power quality equipment, including
selection criteria and decision processes, for an equipment reseller.

A study among residential, small business and C/I customers to
measure satisfaction with their energy provider, to identify the
drivers of satisfaction, and to identify company strengths and

A study to assess residential customer interest in bundled energy
and energy-related services for an energy services provider.

A study to assess utility interest in diversification for a trade

A study to measure the effectiveness of a communications
campaign designed to raise awareness of customer choice programs for an energy provider.

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The Rickinson Group
Keymar, MD 21757
Phone: 301.845.0750 Fax: 301.845.0751

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The Rickinson Group
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